Pinterest may appear similar to other social media platforms that are popular amongst marketers these days. But it stands out amongst all social media channels due to its nature of being a place where people save ideas, pin down products and services they like, and content that they want to review later. This opens up new doors for businesses to place ads in front of consumers who save products and come back later to consider them for purchase.
The best part about Pinterest advertising is that users on this platform are actively looking for products to buy. With over 442 monthly active users on Pinterest, it becomes a great place for brands to build awareness and promote their products. Pinterest ads show up on a user’s feed and search in the regular Pin format, making the experience more seamless and unimposing while the users can see your content with interest.
If you are running a business that offers female products or services or things that appeal more to females, Pinterest is the right platform for you to advertise your brand. With 71% of their total user base being female, you can truly leverage the platform by promoting your products or services on it.
The main use of Pinterest advertising is to drive more traffic and create brand awareness. You can increase your referral traffic by almost 99% and take your targeted customer to your website’s landing page to reach the end of the funnel.
Other social media platforms may remove your stories or tweets after a while. With Pinterest, your pin has a half-life of at least 2520 hours. This longevity makes your Pins a long-term asset for your brand.
Pinterest has the potential to get you an average of 20% more clicks in the month after launching a Promoted Pin campaign.
Running a business is a challenging feat, one that requires all your time and effort. While you are focused on running your business, let us do all the groundwork for you. As Pinterest ads experts, we are adept at designing and running a winning Pinterest advertising campaign that drives definite results.
Our process is designed to leverage the potential of Pinterest advertising and garner absolute results:
We don’t initiate any ad campaign without carrying out an in-depth analysis and research of the brand, industry, business, and audience. Running ads on Pinterest requires a deep understanding of your product or service and the challenges we might face in planning a campaign around them. Our research involves keywords and hashtags that are relevant to your brand.
It’s important to keep an eye on the competition whilst planning and strategizing an ad campaign. We conduct a thorough analysis of your competition and plan out ways to make your brand stand out using its unique USP and success stories.
Once the research and analysis is done, planning a Pinterest ad campaign becomes fairly easy. We begin to build a winning campaign around our findings and design a strong suite of marketing collaterals to make your campaign a resounding success.
Every campaign design is determined partly by the strategy and research, and partly by the creative execution. We design compelling visuals for your brand to capture immediate attention and bring the consumer to the far end of the sales funnel.
The success of every campaign is determined by how well it’s performing. We keep a close eye on the performance of your Pinterest ad campaign and share regular reports with you to keep you apprised about the success of your ad campaign.
We help you maximize your exposure on Pinterest and get your brand more visibility in the crowd.
We keep ourselves abreast with the latest trend changes in the world of Pinterest and are ever ready to adapt to the evolving industry. We don’t rely on outdated information and old learning methods. Our team gets regular trainings to upgrade their knowledge and acumen of the digital marketing world.
Our team knows which keywords will yield the best result for your Pinterest marketing campaign.
We keep you in the loop about your campaign’s progress so you know your money’s worth.
Our advertising and marketing team is composed of experienced resources who know how to run a successful Pinterest campaign.