CASE STUDY
Marketing Blink's SEO Strategy Revives Englert Inc.'s Organic Traffic
Introduction
Marketing Blink is dedicated to driving online success for businesses through comprehensive digital marketing services, including SEO, social media marketing, email marketing, and paid advertising. We pride ourselves on staying ahead of the curve with the latest trends and technologies to deliver outstanding results for our clients. Transparency is key to our approach, and our customized reporting system allows clients to track their progress in real-time.
About
About Englert Inc.
Englert Inc. is a top provider in the metal roofing and gutter systems industry with over 50 years of experience. Known for their quality and innovation, they sought our specialized SEO services to improve their declining online performance and enhance their digital presence.
problems
The Challenge
Englert Inc. faced several significant challenges that were impacting their online performance:
Stagnant Traffic:
There was a noticeable downward trend in site traffic.
Technical Issues:
The site had numerous technical problems affecting performance.
Non-SEO-Friendly Site Structure:
The website’s structure was not optimized for search engines.
Content Errors:
The content had multiple SEO errors.
Improper Optimization of Metas and Schemas:
Meta tags and schema markup were not correctly optimized.
SOLUTIONS
Our Strategy
To address these issues, Marketing Blink implemented a comprehensive SEO strategy focusing on several key areas:
Content Optimization
We revised and enhanced the site’s content to improve crawling and indexing by search engines. This included ensuring keyword optimization, improving readability, and aligning content with user intent.
Meta Optimization:
Meta titles and descriptions were revamped to increase Click-Through Rates (CTR) from search engine results pages (SERPs).
Site Structure Improvements:
We made significant changes to the site structure to enhance crawling and indexing efficiency. This included organizing content hierarchically, improving internal linking, and ensuring a logical navigation flow.
Technical SEO Fixes:
Addressing technical issues was crucial. We resolved problems such as broken links, slow loading times, and mobile optimization issues. Additionally, we ensured proper implementation of schema markup to enhance search engine understanding of the site content.
Results
The implementation of these strategies led to remarkable improvements:
Improvement
CTR Improvement:
The Click-Through Rate (CTR) also saw a substantial rise, indicating that more users were clicking through to the site from SERPs.
site traffic
Third-Party Validation (Ahrefs):
Data from Ahrefs showed a positive trend in site traffic over the last two years, further validating our efforts.
Englert Inc.
case study Conclusion
Englert Inc. benefited significantly from Marketing Blink’s tailored SEO strategy. The comprehensive approach not only resolved existing issues but also positioned the company for sustainable online growth. If you’re looking to enhance your online presence and achieve similar results, contact Marketing Blink today to learn more about our customized digital marketing solutions.